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Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness
Lee, Saerom; Baumgartner, Hans; Winterich, Karen Page - In: Journal of Consumer Psychology 28 (2018) 3, pp. 412-436
Persistent link: https://www.econbiz.de/10012082977
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When Cheap Isn't the Same as Not Expensive: Generic Price Terms and Their Negations
Weijters, Bert; Cabooter, Elke; Baumgartner, Hans - In: Journal of Consumer Psychology 28 (2018) 4, pp. 543-559
Persistent link: https://www.econbiz.de/10012082990