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A Varying-Parameter Averaging Model of On-Line Brand Evaluations.
Johar, Gita Venkataramani
;
Jedidi, Kamel
;
Jacoby, Jacob
- In:
Journal of Consumer Research
24
(
1997
)
2
,
pp. 232-47
Persistent link: https://www.econbiz.de/10005614072
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