Showing 1 - 8 of 8
Persistent link: https://www.econbiz.de/10005383284
Persistent link: https://www.econbiz.de/10005383295
Persistent link: https://www.econbiz.de/10005388560
Persistent link: https://www.econbiz.de/10005108663
Persistent link: https://www.econbiz.de/10005299596
Persistent link: https://www.econbiz.de/10005299704
By means of an experimental design, we investigate the moderating effect of humor on the interplay between process and outcome in terms of customer evaluations of the electronic service encounter. We conclude that a favorable process mitigates an unfavorable outcome in terms of enjoyment,...
Persistent link: https://www.econbiz.de/10005183710
Persistent link: https://www.econbiz.de/10005323220