Aulakh, Preet S; Kotabe, Masaaki; Sahay, Arvind - In: Journal of International Business Studies 27 (1996) 4, pp. 1005-1032
Existing research on international partnerships focuses primarily on the ex ante structuring of interorganizational relationships. This study departs from this research by taking a behavioral approach to understand the ex post maintenance of cross-border marketing partnerships. A conceptual...
