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~isPartOf:"Journal of Islamic marketing"
~person:"Alharbi, Raed Khamis"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand image
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Brand management
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Branding
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Financial literacy
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Finanzwissen
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Firm performance
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Islamic branding
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KMU
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Alharbi, Raed Khamis
Zulfiqar Ali Jumani
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Aji, Hendy Mustiko
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Impact of religiosity and branding on SMEs performance : does financial literacy play a role?
Alharbi, Raed Khamis
;
Sofri Yahya
;
Kassim, Salina
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2717-2741
Persistent link: https://www.econbiz.de/10013536356
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