Garg, Ruchi; Rahman, Zillur; Qureshi, M.N. - In: Journal of Modelling in Management 9 (2014) 1, pp. 87-117
Purpose – The paper aims to measure customer experience in Indian banks. This study examines the 14 factors of customer experience and identifies their impact on customer satisfaction. Design/methodology/approach – In this study, psychometric scale development procedure is followed...