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Purpose – The concept of customer engagement (CE) has emerged as an important indicator of customer-brand relationship strength. However, limited research exists to provide insight into how CE enhances the effectiveness of building such a relationship in retail services. The purpose of this...
Persistent link: https://www.econbiz.de/10014894623
Purpose: This article examines the new phenomenon of the convergence of platform and pipeline business models. It examines the potential synergies and challenges for platforms to add pipeline components and vice versa for pipeline businesses. Design/methodology/approach: This paper uses a...
Persistent link: https://www.econbiz.de/10012278750
Purpose – Technological advancement and growth in social media have meant that customers are increasingly using the internet to write a review or express opinions about products and services. Many of these online reviews are critical of service organizations and workers. The purpose of this...
Persistent link: https://www.econbiz.de/10014894700
Purpose: The purpose of this paper is to examine peer-to-peer sharing platform business models, their sources of competitive advantage, and the roles, motivations and behaviors of key actors in their ecosystems. Design/methodology/approach: This paper uses a conceptual approach that is rooted...
Persistent link: https://www.econbiz.de/10012187468