The influence of online reviews on consumers' attributions of service quality and control for service standards in hotels
Year of publication: |
2013
|
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Authors: | Browning, Victoria ; So, Kevin Kam Fung ; Sparks, Beverley |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 1/2, p. 23-40
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Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Hotellerie | Hotel industry |
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