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Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 52 (2023) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
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When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott; Sameti, Ardalan; Noort, Guda van; Smit, … - In: Journal of advertising 51 (2022) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
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Future directions for advertising creativity research
West, Douglas C.; Koslow, Scott; Kilgour, Mark - In: Journal of advertising 48 (2019) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
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Marketer perceptions of client-agency co-creation : exploring the levels of partnership collaboration
Calderwood, Richard; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 50 (2021) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10012607906
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Absorbing external information : how team-level cohesion and friction influence the formulation of creative advertising
O'Connor, Huw; Koslow, Scott; Kilgour, Mark - In: Journal of advertising 52 (2023) 3, pp. 330-348
Persistent link: https://www.econbiz.de/10014305445