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Journal of advertising
International Journal of Bank Marketing
11
International journal of bank marketing
8
Journal of business research : JBR
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Journal of retailing and consumer services
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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Psychology & marketing
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Management and information technology in the digital era : challenges and perspectives
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Springer eBook Collection
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Australasian marketing journal
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European journal of marketing
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
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Palgrave Studies of Marketing in Emerging Economies
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Palgrave studies of marketing in emerging economies
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Cogent Business & Management
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European Sport management quarterly : ESMQ
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Social Marketing
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Journal of family business management : JFBM
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Journal of marketing for higher education
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Journal of strategic marketing
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Qualitative Market Research: An International Journal
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Qualitative market research : an international journal
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Routledge studies in marketing
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Strategic corporate communication in the digital age
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The journal of services marketing
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Advanced series in management
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Asia Pacific Journal of Marketing and Logistics
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Business and society review : journal of the W. Michael Hoffman Center for Business Ethics at Bentley University
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COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
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2
Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
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