Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Patrick van Esch, Yuanyuan (Gina) Cui and Shailendra Pratap Jain
| Year of publication: |
2021
|
|---|---|
| Authors: | Van Esch, Patrick ; Cui, Yuanyuan ; Jain, Shailendra Pratap |
| Subject: | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Verbraucher | Consumers | Künstliche Intelligenz | Artificial intelligence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2020.1832939 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483694