The effect of political ideology and message frame on donation intent during the COVID-19 pandemic
Patrick van Esch, Yuanyuan (Gina) Cui, Shailendra Pratap Jain
| Year of publication: |
2021
|
|---|---|
| Authors: | Van Esch, Patrick ; Cui, Yuanyuan ; Jain, Shailendra Pratap |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 201-213
|
| Subject: | Conservative | Donation intent | Identifiable victims | Liberal | Message framing | Political ideology | Fundraising | Coronavirus | Ideologie | Ideology | Prospect Theory | Prospect theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.12.040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494064