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COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
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Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 1, pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
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Preparing for an era of deepfakes and AI-generated ads : a framework for understanding responses to manipulated advertising
Campbell, Colin L.; Plangger, Kirk Anton; Sands, Sean; … - In: Journal of advertising 51 (2022) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10013362240