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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Customer empowerment in the digital age
Acar, Oguz Ali
;
Puntoni, Stefano
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
Saved in:
2
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
3
Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert
;
Puntoni, Stefano
;
Baumgartner, Hans
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
Saved in:
4
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
5
Meaning matters : polysemy in advertising
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
Saved in:
6
Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?
Tavassoli, Nader T.
;
Shultz, Clifford J.
;
Fiksimons, …
- In:
Journal of advertising research
35
(
1995
)
5
,
pp. 61-72
Persistent link: https://www.econbiz.de/10006532231
Saved in:
7
Two Birds and One Stone
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10008885215
Saved in:
8
Meaning Matters
Puntoni, Stefano
;
Schroeder, Jonathan
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-65
Persistent link: https://www.econbiz.de/10008428587
Saved in:
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