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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Chang, Chingching"
~subject:"Werbung"
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The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
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