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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
28
Australasian marketing journal
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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European Journal of Marketing
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Consumer Behaviour
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing Intelligence & Planning
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Marketing research : a magazine of management and applications
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Journal of Business Research
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Journal of Product & Brand Management
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and globalisation : IJBG
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Journal of Consumer Marketing
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Journal of consumer behaviour : an international research review
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Journal of financial services marketing : JFSM
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Journal of marketing communications
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Journal of retailing and consumer services
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Long range planning : LRP ; international journal of strategic management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
2
Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
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