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The rebound of the forgone alternativ
Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 318-332
Persistent link: https://www.econbiz.de/10011739803
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Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Peterson, Francine; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10010359883
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Customer empowerment in the digital age
Acar, Oguz Ali; Puntoni, Stefano - In: Journal of advertising research 56 (2016) 1, pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
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When and why we forget to buy
Fernandes, Daniel; Puntoni, Stefano; Van Osselaer, … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 363-380
Persistent link: https://www.econbiz.de/10011531090
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Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?
Tavassoli, Nader T.; Shultz, Clifford J.; Fiksimons, … - In: Journal of advertising research 35 (1995) 5, pp. 61-72
Persistent link: https://www.econbiz.de/10006532231