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Customer empowerment in the digital age
Acar, Oguz Ali; Puntoni, Stefano - In: Journal of advertising research 56 (2016) 1, pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
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Language and consumer dishonesty : a self-diagnosticity theory
Gai, Phyliss Jia; Puntoni, Stefano - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 333-351
Persistent link: https://www.econbiz.de/10012620041
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Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?
Tavassoli, Nader T.; Shultz, Clifford J.; Fiksimons, … - In: Journal of advertising research 35 (1995) 5, pp. 61-72
Persistent link: https://www.econbiz.de/10006532231