Narrow search
Showing 1 - 10 of 15
Cover Image
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Cover Image
Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Lancelot Miltgen, Caroline; Cases, Anne-Sophie; … - In: Journal of advertising research 59 (2019) 4, pp. 414-432
Persistent link: https://www.econbiz.de/10012159852
Cover Image
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo; Ahn, Hoyoung - In: Journal of promotion management : JPM 23 (2017) 6, pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Cover Image
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Cover Image
Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy; Du, Brian - In: Journal of advertising research 58 (2018) 3, pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
Cover Image
Advertising strategy from consumer research
Overholser, Charles E.; Kline, John M. - In: Journal of advertising research 11 (1971) 5, pp. 3-9
Persistent link: https://www.econbiz.de/10002616825
Cover Image
Syntax complexity and presentation order as determinants of comprehension in print advertisements
Jae, Haeran - In: Journal of promotion management : JPM 16 (2010) 4, pp. 522-532
Persistent link: https://www.econbiz.de/10008825713
Cover Image
Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag; Hsieh, Yi-ching; Lee, Monle; Shen, Chung-han - In: Journal of promotion management : JPM 20 (2014) 3, pp. 390-409
Persistent link: https://www.econbiz.de/10010399894
Cover Image
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade; Michel, Géraldine - In: Journal of advertising research 54 (2014) 2, pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Cover Image
An investigation of Egyptian consumers’ attitudes toward ethical issues in advertising
Mostafa, Mohamed M. - In: Journal of promotion management : JPM 17 (2011) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10009238594