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Fast and Furious ... or much ado about nothing? : sub-optimal respondent behavior and data quality
Thomas, Randall K. - In: Journal of advertising research 54 (2014) 1, pp. 17-31
Persistent link: https://www.econbiz.de/10010354597
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The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica; Harrison, Robert L.; Carlson, Les; … - In: Journal of advertising research 57 (2017) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
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Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Gittelman, Steven; Lange, Victor; Cook, William A.; … - In: Journal of advertising research 55 (2015) 3, pp. 242-254
Persistent link: https://www.econbiz.de/10011397048
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The impact of digital fingerprinting and identity verification on data quality : duplication detection is not a perfect science
Courtright, Melanie; Pashupati, Kartik - In: Journal of advertising research 54 (2014) 3, pp. 263-269
Persistent link: https://www.econbiz.de/10010419829
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Instant innovation : from zero to full speed in fifteen years : how online offerings have reshaped marketing research
Campbell, Colin; Parent, Michael; Plangger, Kirk; … - In: Journal of advertising research 51 (2011), pp. 72-86
Persistent link: https://www.econbiz.de/10009127006
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The impact of survey routers on sampling and surveys : unraveling the mysteries of survey-router design and deployment
Brigham, Nancy; Fallig, Michael; Miller, Chuck - In: Journal of advertising research 54 (2014) 4, pp. 381-387
Persistent link: https://www.econbiz.de/10010481199
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A classic formula : end-to-end insight with added productivity
Forde, Clodagh; Sthanunathan, Stan; Patten, Dave; … - In: Journal of advertising research 49 (2009) 3, pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
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More than just "snap, crackle, and pop" : "Draw, Write, and Tell" ; an innovative research method with young children
Angell, Robert J.; Angell, Catherine - In: Journal of advertising research 53 (2013) 4, pp. 377-390
Persistent link: https://www.econbiz.de/10010245521
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The interaction of sampling and weighting in producing a representative sample online : an excerpt from the ARF's "Foundations of Quality 2" initiative
Bremer, John - In: Journal of advertising research 53 (2013) 4, pp. 363-371
Persistent link: https://www.econbiz.de/10010245577
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Standing out from the crowd : the caucus methodology for eliciting brand associations across competitors
McCarthy, Michael S.; Oakenfull, Gillian - In: Journal of advertising research 54 (2014) 2, pp. 163-177
Persistent link: https://www.econbiz.de/10010383785