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Fiksimons, Gavan J.
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Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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Business strategy review
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Marketing Letters
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Organizational Behavior and Human Decision Processes
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Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?
Tavassoli, Nader T.
;
Shultz, Clifford J.
;
Fiksimons, …
- In:
Journal of advertising research
35
(
1995
)
5
,
pp. 61-72
Persistent link: https://www.econbiz.de/10006532231
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