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~isPartOf:"Journal of advertising research"
~person:"Fiksimons, Gavan J."
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Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?
Tavassoli, Nader T.
;
Shultz, Clifford J.
;
Fiksimons, …
- In:
Journal of advertising research
35
(
1995
)
5
,
pp. 61-72
Persistent link: https://www.econbiz.de/10006532231
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