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The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica; Harrison, Robert L.; Carlson, Les; … - In: Journal of advertising research 57 (2017) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
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All you need is love? : communication insights from Pop Music's number-one hits
Henard, David H.; Rossetti, Christian L. - In: Journal of advertising research 54 (2014) 2, pp. 178-191
Persistent link: https://www.econbiz.de/10010383784
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Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed - In: Journal of advertising research 47 (2007) 4, pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
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Self-generated advertisements : testimonials and the perils of consumer exaggeration
Shimp, Terence A.; Wood, Stacy L.; Smarandescu, Laura - In: Journal of advertising research 47 (2007) 4, pp. 453-461
Persistent link: https://www.econbiz.de/10003614090