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Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Journal of Consumer Research
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Journal of marketing
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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MIT sloan management review
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Marketing Letters
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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International journal of advertising : the quarterly review of marketing communications
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Customer empowerment in the digital age
Acar, Oguz Ali
;
Puntoni, Stefano
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
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Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?
Tavassoli, Nader T.
;
Shultz, Clifford J.
;
Fiksimons, …
- In:
Journal of advertising research
35
(
1995
)
5
,
pp. 61-72
Persistent link: https://www.econbiz.de/10006532231
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