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Journal of advertising research
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Journal of marketing research : JMR
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Control of 'error' in market research data
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Institute for Research in the Behavioral, Economic, and Management Sciences, Herman C. Krannert Graduate School of Industrial Administration, Purdue University / Paper
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Profit and the A/S ratio
Bass, Frank M.
- In:
Journal of advertising research
14
(
1974
)
6
,
pp. 9-19
Persistent link: https://www.econbiz.de/10001879474
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Complementary and substitute patterns of purchasing and use
Bass, Frank M.
;
Pessemier, Edgar A.
;
Tigert, Douglas J.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 19-27
Persistent link: https://www.econbiz.de/10001879272
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3
Perils of Using OLS to Estimate Multimedia Communications Effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10007874356
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4
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
5
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
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