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Exposure to Sales Flyers and Increased Purchases in Retail Supermarkets Does looking at the weekly sales flyer for a supermarket have any effect on the products consumers actually purchase on their shopping trip? Findings from two studies address the relationships between examining the sales flyer and (1) the number of advertised products purchased, (2) money spent on these products, and (3) ...

Burton, Scot; Lichtenstein, Donald R.; Netemeyer, Richard G. - In: Journal of advertising research 39 (1999) 5, pp. 7-14

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