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Zaltman, Gerald
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Braun-LaTour, Kathryn A.
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Journal of advertising research
Legends in marketing
7
Harvard business review : HBR
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Journal of marketing
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AMS review : official publication of the Academy of Marketing Science
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American behavioral scientist : ABS
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Journal of marketing research : JMR
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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The nature and scope of marketing research
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Theories in marketing series
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A Wiley-Interscience publication
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Review of marketing research
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A Wiley-interscience publication
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Behavioral models for market analysis : foundations for marketing action
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BoletÃn de estudios económicos
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Consumer and industrial buying behavior
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Consumer behavior : theoretical sources
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Editors' series in marketing
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Handbook of social intervention
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Holt, Rinehart and Winston marketing series
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International journal of advertising : the quarterly review of marketing communications
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International marketing review
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Journal of Consumer Research
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Journal of Economic Psychology
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing management : MM
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Legends in consumer behavior
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Marketing analysis for societal problems
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Marketing research : a magazine of management and applications
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Marketing und Verbraucherpolitik
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Nonprofit marketing : sectoral applications
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Organizational buying behavior
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Planning Review
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Prentice-Hall Series in Economic Institutions and Social Systems
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Pricing Strategy and Practice
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Seeing the Voice of the Consumer: Metaphor-based Advertising Research
Zaltman, Gerald
;
Coulter, Robin Higie
- In:
Journal of advertising research
35
(
1995
)
4
,
pp. 35-51
Persistent link: https://www.econbiz.de/10006532644
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2
Memory Change: An Intimate Measure of Persuasion - This article proposes an approach to evaluating advertisements that builds on the reconstructive nature of memory. We present the memory integration paradigm that assesses advertising's influence on consumers' own memories of their beliefs.
Braun-LaTour, Kathryn A.
;
Zaltman, Gerald
- In:
Journal of advertising research
46
(
2006
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10007378753
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3
Targeting prospects for a new product
Kotler, Philip
;
Zaltman, Gerald
- In:
Journal of advertising research
16
(
1976
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10002240490
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