Narrow search
Showing 1 - 6 of 6
Cover Image
COMMENTARY - Customer Insights that Matter
Barwise, Patrick; Meehan, Seán - In: Journal of advertising research 51 (2011) 2, pp. 342-345
Persistent link: https://www.econbiz.de/10009187047
Cover Image
MOBILE - Has the Time Finally Come for the Medium of the Future? Research on Mobile Advertising
Okazaki, Shintaro; Barwise, Patrick - In: Journal of advertising research 51 (2011) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10008993733
Cover Image
Has the time finally come for the medium of the future? : research on mobile advertising
Okazaki, Shintaro; Barwise, Patrick - In: Journal of advertising research 51 (2011), pp. 59-71
Persistent link: https://www.econbiz.de/10009127010
Cover Image
Customer insights that matter
Barwise, Patrick; Meehan, Sean A. - In: Journal of advertising research 51 (2011) 2, pp. 342-344
Persistent link: https://www.econbiz.de/10009267475
Cover Image
How reliable are neuromarketers' measures of advertising effectiveness : data from ongoing research holds no common truth among vendors
Varan, Duane; Lang, Annie; Barwise, Patrick; Weber, Rene; … - In: Journal of advertising research 55 (2015) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10011296207
Cover Image
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick; Bellman, Steven; Beal, Virginia - In: Journal of advertising research 60 (2020) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10012293503