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Hispanic Ethnicity and Media Behavior
Villarreal, Ricardo; Peterson, Robert A. - In: Journal of advertising research 48 (2008) 2, pp. 179-190
Persistent link: https://www.econbiz.de/10008074620
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Hispanic ethnicity and media behavior
Villarreal, Ricardo; Peterson, Robert A. - In: Journal of advertising research 48 (2008) 2, pp. 179-190
Persistent link: https://www.econbiz.de/10003742649
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Using quasi-experimental data to develop empirical generalizations for persuasive advertising
Armstrong, J. Scott; Patnaik, Sandeep - In: Journal of advertising research 49 (2009) 2, pp. 170-175
Persistent link: https://www.econbiz.de/10003860548