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Beavers, bubbles, bees, and moths : an examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Pashupati, Kartik - In: Journal of advertising research 49 (2009) 3, pp. 373-393
Persistent link: https://www.econbiz.de/10003900868
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Beavers, Bubbles, Bees, and Moths: An Examination of Animated Spokescharacters in DTC Prescription-Drug Advertisements and Websites
Pashupati, Kartik - In: Journal of advertising research 49 (2009) 3, pp. 373
Persistent link: https://www.econbiz.de/10008324219
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The impact of digital fingerprinting and identity verification on data quality : duplication detection is not a perfect science
Courtright, Melanie; Pashupati, Kartik - In: Journal of advertising research 54 (2014) 3, pp. 263-269
Persistent link: https://www.econbiz.de/10010419829