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Does doing good do good? : how pro bono work may benefit advertising agencies
Waller, David S. - In: Journal of advertising research 50 (2010) 4, pp. 440-449
Persistent link: https://www.econbiz.de/10008857200
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Attributes of likeable television commercials in Asia
Fam, Kim-Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
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Does Winning Advertising Awards Pay?: The Australian Experience
Polonsky, Michael Jay; Waller, David S. - In: Journal of advertising research 35 (1995) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10006534069
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Attributes of Likeable Television Commercials in Asia
Fam, Kim-Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10008107589
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The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty
Yang, Zhilin; Bi, Zili; Zhou, Nan - In: Journal of advertising research 45 (2005) 2, pp. 211-221
Persistent link: https://www.econbiz.de/10006499589