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How marketing contributes to the bottom line
Stewart, David W. - In: Journal of advertising research 48 (2008) 1, pp. 94-105
Persistent link: https://www.econbiz.de/10003688987
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The accountability crisis in advertising and marketing : self-regulation and deeper metrics are needed to survive the digital age
Stewart, David W. - In: Journal of advertising research 59 (2019) 4, pp. 385-390
Persistent link: https://www.econbiz.de/10012159848
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How Relevancy, use, and impact can inform decision making : the uses of quantitative research
Stewart, David W.; Hess, Mike; Nelder, Jeff - In: Journal of advertising research 51 (2011), pp. 195-206
Persistent link: https://www.econbiz.de/10009126977
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Effectiveness and efficiency of TV's brand-building power : a historical review : why the persuasion rating point (PRP) is a more accurate metric than the GRP
Findley, Frank; Johnson, Kelly; Crang, Douglas; … - In: Journal of advertising research 60 (2020) 4, pp. 361-369
Persistent link: https://www.econbiz.de/10012495740
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The 1980s - Analysis of the Impact of Executional Factors on Advertising Performance - December 1984-January 1985, Volume 24, No. 6, pages 23-26 - Stewart and Furse report here on...
Stewart, David W.; Furse, David H. - In: Journal of advertising research 40 (2000) 6, pp. 85-88
Persistent link: https://www.econbiz.de/10006514299
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Advertising Wearout: What and How You Measure Matters - The most important advertising effects do wear out, but many advertising effects do not. Finding and understanding advertisi...
Stewart, David W. - In: Journal of advertising research 39 (1999) 5, pp. 39-42
Persistent link: https://www.econbiz.de/10006517867
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How Marketing Contributes to the Bottom Line
Stewart, David W. - In: Journal of advertising research 48 (2008) 1, pp. 94-105
Persistent link: https://www.econbiz.de/10008051946