The accountability crisis in advertising and marketing : self-regulation and deeper metrics are needed to survive the digital age
David W. Stewart
| Year of publication: |
2019
|
|---|---|
| Authors: | Stewart, David W. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 4, p. 385-390
|
| Subject: | Werbung | Advertising | Marketing | Digitalisierung | Digitization | Rechenschaftspflicht | Accountability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2019-042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012159848