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The Role of Account Planning in U.S. Agencies - A national survey of 345 U.S. account planners reveals that planning is well integrated into U.S. advertising agencies with regard to strategic development and creative briefing. While most planners are satisfied with their role in agencies, some wish to have more involvement in media planning, sales promotion, and public relations decisions.

Morrison, Margaret; Haley, Eric - In: Journal of advertising research 46 (2006) 1, pp. 124-131

Persistent link: https://www.econbiz.de/10007378747

How do generational differences drive response to social-issue ads? : the effect of value orientations across generations in the U.S.

Lee, Yoon-Joo; Haley, Eric John - In: Journal of advertising research 60 (2020) 3, pp. 271-289

Persistent link: https://www.econbiz.de/10012301360

Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging

Milfeld, Tyler; Haley, Eric John - In: Journal of advertising research 64 (2024) 1, pp. 59-79

Persistent link: https://www.econbiz.de/10014507681

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