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For Better, for Worse? What to Do when Celebrity Endorsements Go Bad
Carrillat, François A; d'Astous, Alain; Lazure, Josianne - In: Journal of advertising research 53 (2013) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10010105387
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For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.; Astous, Alain d'; Lazure, Josianne - In: Journal of advertising research 53 (2013) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
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How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.; Astous, Alain d'; Couture, … - In: Journal of advertising research 55 (2015) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10011397053