How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Francois A. Carrillat; Alain d' Astous; Marie-Pier Charette Couture
| Year of publication: |
2015
|
|---|---|
| Authors: | Carrillat, François A. ; Astous, Alain d' ; Couture, Marie-Pier Charette |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 3, p. 255-269
|
| Subject: | Sponsoring | Sponsorship | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011397053