The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
François A. Carrillat; Alain d’Astous; Victor Davoine
| Year of publication: |
2013
|
|---|---|
| Authors: | Carrillat, François A. ; Astous, Alain d' ; Davoine, Victor |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 21.2013, 4, p. 264-270
|
| Subject: | Sponsor | Fit | Similarity | Country-of-origin | Attitude | Globalization | Geography | Nordamerika | North America | Europa | Europe | Herkunftsbezeichnung | Designation of origin | Globalisierung | Konsumentenverhalten | Consumer behaviour | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010242951