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This Event is Me! How Consumer Event Self-Congruity Leverages Sponsorship
Close, Angeline G.; Krishen, Anjala S.; Latour, Michael S. - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10008324226
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This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
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When kiosk retailing intimidates shoppers
Bui, M̃y; Krishen, Anjala S.; LaTour, Michael S. - In: Journal of advertising research 52 (2012) 3, pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
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The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close; Krishen, Anjala S.; Lacey, … - In: Journal of advertising research 62 (2022) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10013186363