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Analysis of advertising experiments

Winer, Russell S. - In: Journal of advertising research 20 (1980) 3, pp. 25-31

Persistent link: https://www.econbiz.de/10003021474

THE WEB - Generating Website Traffic - What are the factors that drive traffic and brand equity in the Internet space? A cross-sectional study of about 90 Internet sites addresses the issue of how consumers choose which websites to visit and which sites they prefer, as well as the cognitive, affective, and cognitive mechanisms that constitute this process.

Ilfeld, Johanna S.; Winer, Russell S. - In: Journal of advertising research 42 (2002) 5, pp. 49-61

Persistent link: https://www.econbiz.de/10006508014

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