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Sports Celebrity Influence on the Behavioral Intentions of Generation Y

Bush, Alan J.; Martin, Craig A.; Bush, Victoria D. - In: Journal of advertising research 44 (2004) 1, pp. 108-118

Persistent link: https://www.econbiz.de/10006504442

INTERNET - Potential Challenges the Internet Brings to the Agency-Advertiser Relationship - Does the internet pose a threat to agency-advertiser relationships? A national sample suggests the challenge is at the structural, rather than strategic, level.

Bush, Alan J.; Bush, Victoria D. - In: Journal of advertising research 40 (2000) 4, pp. 7-16

Persistent link: https://www.econbiz.de/10006515020

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