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Where to next? : honoring my predecessor's work and a plan for continued improvements
Campbell, Colin L. - In: Journal of advertising research 62 (2022) 4, pp. 298-300
Persistent link: https://www.econbiz.de/10013531972
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Ready or not, generative AI is here to stay : advertisers need more research to harness the benefits of AI technologies : editor's desk
Campbell, Colin L. - In: Journal of advertising research 63 (2023) 3, pp. 202-204
Persistent link: https://www.econbiz.de/10014375165
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Help shape the future of research at JAR : opportunities to contribute and make an impact : editor's desk
Campbell, Colin L. - In: Journal of advertising research 64 (2024) 4, pp. 396-397
Persistent link: https://www.econbiz.de/10015173655
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Tips for advertising professionals submitting to JAR : key differences between applied and theory-focused research : editor's desk
Campbell, Colin L. - In: Journal of advertising research 64 (2024) 2, pp. 118-119
Persistent link: https://www.econbiz.de/10014576980
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Navigating the rapid currents of advertising : a roadmap for researchers : editor's desk
Campbell, Colin - In: Journal of advertising research 63 (2023) 4, pp. 310-312
Persistent link: https://www.econbiz.de/10014445884
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The JAR 2024 list of research priorities : an advertising industry-informed list of areas where research is needed most
Campbell, Colin L. - In: Journal of advertising research 64 (2024) 1, pp. iv-vi
Persistent link: https://www.econbiz.de/10014507655
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Introducing 2023 JAR research priorities : an industry-informed list of advertising topics where research is needed most : editor's desk
Campbell, Colin L. - In: Journal of advertising research 63 (2023) 1, pp. iv-vi
Persistent link: https://www.econbiz.de/10014283715
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A guide to getting published in the Journal of Advertising Research : helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk
Campbell, Colin L. - In: Journal of advertising research 63 (2023) 2, pp. 106-108
Persistent link: https://www.econbiz.de/10014317739
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Generative AI : navigating between consumer utopia and dystopia : the critical role of research and leadership in shaping advertising's future : editor's desk
Campbell, Colin L. - In: Journal of advertising research 64 (2024) 3, pp. 246-248
Persistent link: https://www.econbiz.de/10015071670
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Is An Advertisement Worth the Paper It's Printed on? The Impact of Premium Print Advertising on Consumer Perceptions
Hampel, Stefan; Heinrich, Daniel; Campbell, Colin - In: Journal of advertising research 52 (2012) 1, pp. 118-128
Persistent link: https://www.econbiz.de/10009962929