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How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen; Sanchez, Joaquin; Recio, Teresa - In: Journal of advertising research 58 (2018) 3, pp. 297-310
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011929126