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Generalizations about advertising effectiveness in markets
Tellis, Gerard J. - In: Journal of advertising research 49 (2009) 2, pp. 240-245
Persistent link: https://www.econbiz.de/10003860585
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Characteristics of Portrayed Emotions in Commercials: When Does What Is Shown in Ads Affect Viewers?
Kamp, Edward; Macinnis, Deborah J. - In: Journal of advertising research 35 (1995) 6, pp. 19-28
Persistent link: https://www.econbiz.de/10006535462
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Research on advertising in a recession : a critical review and synthesis
Tellis, Gerard J.; Tellis, Kethan - In: Journal of advertising research 49 (2009) 3, pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
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What scanner-panel data tell us about advertising : a detective story with a dark twist
Koslow, Scott; Tellis, Gerard J. - In: Journal of advertising research 51 (2011), pp. 87-100
Persistent link: https://www.econbiz.de/10009127004
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Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?
Tellis, Gerard J. - In: Journal of advertising research 45 (2005) 2, pp. 162-170
Persistent link: https://www.econbiz.de/10006499594
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Research on Advertising in a Recession: A Critical Review and Synthesis
Tellis, Gerard J.; Tellis, Kethan - In: Journal of advertising research 49 (2009) 3, pp. 304-327
Persistent link: https://www.econbiz.de/10008324223
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Generalizations about Advertising Effectiveness in Markets
Tellis, Gerard J. - In: Journal of advertising research 49 (2009) 2, pp. 240-245
Persistent link: https://www.econbiz.de/10008273032