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OBSERVATIONS - Shifting Advertising Appeals in Taiwan - This empirical study explains how to advertise effectively in the modem advertising industry of Taiwan. It supports the hypothesis that advertising appeals in Taiwan tend to be dominated more by "westernized" cultural values than by Chinese traditional values

Shao, Alan T.; Raymond, Mary Anne; Taylor, Charles - In: Journal of advertising research 39 (1999) 6, pp. 61-70

Persistent link: https://www.econbiz.de/10006517333

An examination of digital accessibility within social media platforms : problems for vulnerable consumers and policy implications

Raymond, Mary Anne; Smith, Hillary; Carlson, Les; … - In: Journal of advertising research 64 (2024) 4, pp. 430-450

Persistent link: https://www.econbiz.de/10015173669

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