Narrow search
Showing 1 - 5 of 5
Cover Image
Measuring marketing‐mix effects in the 32/64 bit video‐game console market
Chintagunta, Pradeep K.; Nair, Harikesh S.; Sukumar, R. - In: Journal of applied econometrics 24 (2009) 3, pp. 421-446
Persistent link: https://www.econbiz.de/10008847128
Cover Image
Measuring marketing-mix effects in the 32-64 bit video-game console market
Chintagunta, Pradeep K.; Nair, Harikesh S.; Sukumar, R. - In: Journal of applied econometrics 24 (2009) 3, pp. 421-445
Persistent link: https://www.econbiz.de/10008225604
Cover Image
Special issue: New econometric models in marketing
Chintagunta, Pradeep K. (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003825018
Cover Image
Introduction to the special issue on new econometric models in marketing
Chintagunta, Pradeep K.; Franses, Philip Hans; Paap, Richard - In: Journal of applied econometrics 24 (2009) 3, pp. 375-376
Persistent link: https://www.econbiz.de/10003825020
Cover Image
Measuring marketing-mix effects in the 32-64 bit video game console market
Chintagunta, Pradeep K.; Nair, Harikesh; Sukumar, R. - In: Journal of applied econometrics 24 (2009) 3, pp. 421-445
Persistent link: https://www.econbiz.de/10003825041