Narrow search
Showing 1 - 2 of 2
Cover Image
Effectiveness of consensus information in advertising : the moderating roles of situational factors and individual differences
Chang, Chingching - In: Journal of business and psychology 27 (2012) 4, pp. 483-494
Persistent link: https://www.econbiz.de/10009692024
Cover Image
Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences
Chang, Chingching - In: Journal of business and psychology 27 (2012) 4, pp. 483-495
Persistent link: https://www.econbiz.de/10010040796