Making transformative services such as healthcare accessible to low-income consumers is an ethical challenge of vital importance to marketers. However, most low-income consumers across the world are excluded from the market for such transformative services because of financial constraints...

The growing interest in sustainable development in all sectors of the economy has fostered a noteworthy shift toward responsible management education (RME). This emerging view underscores that business schools provide students with more than just managerial knowledge as they also develop...