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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of strategic marketing"
~subject:"Marketingmanagement"
~subject:"Social Web"
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Acikdilli, Gaye
1
Almubarak, Alanoud F.
1
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1
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Journal of business ethics : JOBE
Journal of strategic marketing
Journal of business research : JBR
93
The journal of product & brand management
62
The journal of brand management : an international journal
50
Journal of retailing and consumer services
39
International journal of internet marketing and advertising : IJIMA
30
Journal of marketing communications
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
European journal of marketing : EJM
18
Journal of promotion management : innovations in planning and applied research
18
Cogent business & management
16
Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of marketing management : MM
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Marketing intelligence & planning
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Tourism management : research, policies, practice
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of advertising : the review of marketing communications
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of the Academy of Marketing Science
13
Psychology & marketing
12
Journal of fashion marketing and management
11
Journal of internet commerce
11
Asia Pacific journal of marketing and logistics
10
Business horizons
10
Journal of promotion management : JPM
10
Tourism management perspectives : TMP
10
Journal of global marketing
9
International journal of hospitality management
8
International marketing review
8
Technological forecasting & social change : an international journal
8
The marketing review
8
European journal of marketing
7
International journal of technology marketing : IJTMkt
7
International review on public and non-profit marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Global business review
6
International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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ECONIS (ZBW)
18
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1
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
2
Exploring the legality of consumer anti-branding activities in the digital age
Kucuk, S. Umit
- In:
Journal of business ethics : JOBE
139
(
2016
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10011609424
Saved in:
3
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
4
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
5
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
6
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
7
Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang
;
Lai, Chi-Shiun
;
Chiu, Chih-Jen
;
Yang, …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
Saved in:
8
Competitive advantage with new product development : implications for life cycle theory
Nadeau, John
;
Casselman, R. Mitch
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
Saved in:
9
Competitive positioning strenght : market measurement
Burke, Sandra J.
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 421-428
Persistent link: https://www.econbiz.de/10009314488
Saved in:
10
Health branding ethics
Anker, Thomas Boysen
;
Sandøe, Peter
;
Kamin, Tanja
; …
- In:
Journal of business ethics : JOBE
104
(
2011
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009387331
Saved in:
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