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What is a luxury brand? : a new definition and review of the literature
Ko, Eunju; Costello, John P.; Taylor, Charles Robert - In: Journal of business research : JBR 99 (2019), pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
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Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application
Han, Jinghe; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 74 (2017), pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
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Fashion's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 1, pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
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Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.; Ko, Eunju - In: Journal of business research : JBR 65 (2012) 10, pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
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Fashion marketing of luxury brands : recent research issues and contributions
Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 65 (2012) 10, pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
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Green marketing' functions in building corporate image in the retail setting
Ko, Eunju; Hwang, Yoo Kyung; Kim, Eun Young - In: Journal of business research : JBR 66 (2013) 10, pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 9, pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207