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Nonconcious consumer psychology
Chartrand, Tanya L.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009523570
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When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Zemack-Rugar, Yael; Rabino, Rebecca; Cavanaugh, Lisa A.; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 213-230
Persistent link: https://www.econbiz.de/10011479199
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When accidents are good for a brand
Gaustad, Tarje; Utgård, Jakob; Fitzsimons, Gavan J. - In: Journal of business research : JBR 107 (2020), pp. 153-161
Persistent link: https://www.econbiz.de/10012156729
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Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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New scanner data for brand marketers : how neuroscience can help better understand differences in brand preferences
Venkatraman, Vinod; Clithero, John A.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 143-153
Persistent link: https://www.econbiz.de/10009548884
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Yes, we have no bananas : consumer responses to restoration of freedom
Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 541-548
Persistent link: https://www.econbiz.de/10010410177